London

London is renowned throughout the world for its history, diversified cultures, arts, museums, theatres, financial city centre, democracy and justice.

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London is also one of the most cosmopolitan and visited cities in the world, attracting over 21 million visitors a year.

In recent years, London has been classified as the ‘World City’ for high net-worth individuals and has over 500,000 residents employed in the financial services sector.

The steady population growth, vast inward investment, with its unique and diverse economy, have created an economic powerhouse.

 

WHY INVEST IN LONDON

Today London is the capital of the United Kingdom and gateway for international trade and investment in the UK economy and one of the world’s most important financial centres. It is a very attractive location for individuals and businesses alike and voted an Alpha ++ city.

 

LIFESTYLE

With its many famous parks such as Hyde Park and Regents Park and open spaces. London offers a wealth of recreational activities from the Olympic Park in Stratford to the Lords and Oval cricket grounds and the world-renowned Wimbledon tennis championships. For sports the list is endless with 6 premier league football clubs, rugby and cricket grounds and many golf courses.

London is also a renowned city of culture, many art galleries such as the Tate Modern and National Gallery. Some of the best museums in the world such as the British museum and Natural history museum and famous West End theatres showcasing some of the best live theatrical performances in the world, millions of theatre tickets are sold across the city. For leisure activities there are  many restaurants with international cuisines bars, cafes and local markets. All these recreational activities making London an unforgettable experience.

 

ECONOMY

London’s economy has grown by an incredible 126% over the last two decades, totalling over £496 billion as of 2020. London’s economy is expected to grow by a further 92% and reach £954 billion by 2035. The city also boasts the highest GDP per capita among European cities and is expected to see a total increase of 214% between 2000 and 2035.

London ranked No.1 in the Global Power City Index (2020), with the city’s economy experiencing significant growth in key sectors such as financial, professional, and technological services. The city has also positioned itself at the centre of the global tech boom and for start-up businesses.

 

TRANSPORT AND CROSSRAIL

The vast London Underground tube and railway network already covers the city and Greater London. Crossrail and the new Elizabeth line is a £20 billion 42km rail link running across London from east to west that opens in 2022 and will improve the accessibility of many towns allowing 1.5 million people to travel between key business districts in just 45 minutes. House prices in towns with proximity to cross rail stations are tipped to soar in value. Such pockets of value across London are ripe for investment with prices forecast to go up by 25%.

London has more international airports than any city in the world with Heathrow, Gatwick and Stanstead airports together with City airport in east London and it’s £500 million expansion that will boost passengers to 6.5 million a year.

 

EDUCATION

London has one of the largest student populations in the world, with over 40 universities and other higher education institutions, including 4 of the world’s most prestigious and highly ranked universities.

As of 2019, there were 382,000 students studying at London’s higher education institutions, with a recent UCAS survey indicating that 70% of final-year students plan to stay in the capital after graduation. London’s superb ability to attract and retain talent is projected to result in one of the highest concentrations of the 20- to 29-year-old age group in Europe, resulting in a very healthy rental market for investment property.

 

POPULATION GROWTH AND DEMAND

London is one of the largest cities in the world and its population is 2.5 times larger than Berlin, and 4 times higher than Paris, with the average growth rate equating to 70,537 new residents per year over the last decade. London’s population is over 9 million today and is expected to rise to over 10 million (+11%) by 2035.

 

HOUSING MARKET

With such buoyant growth in demand for housing, London has consistently failed to provide enough new housing units for its 9 million+ residents. Since 2011, only 207,730 homes have been added to the housing stock from a required 1,015,454 housing units, with just 20% of the housing needs fulfilled over the last 9 years. As a result, there is a substantial undersupply of 807,724 homes in London today. Due to continual low construction levels and hence supply constraints a total undersupply of almost 1 million housing units could exist by 2029.

 

HOUSING PRICE AND RENTAL INCREASES

A consistently undersupplied housing market combined with a global powerhouse economy, has led to London’s house prices increasing by 67% over the past 10 years alone. As Europe’s most active real estate market with EUR16 billion in transaction volumes in 2021, London ranks number 1 for overall real estate investment prospects in 2022 according to PwC. As a result, residential property prices in London are expected to increase by 19% between 2022 and 2025. Similarly, rental prices are expected to rise by 11% over the same period, outpacing the wider southeast region at 9%.

 

REGENERATION

The Royal Docks in London’s East End next to City Airport will be transformed into London’s third business and financial district. 4.7 million sq ft of mainly offices with residential, retail and public space. The £1.7 million project will create 30,000 jobs and generate 6 billion to the London economy.

Silvertown Quays 5 million sq ft of commercial space, the £3.5 billion project will create 21,000 jobs in the borough of Newham in east London.

Greenwich Peninsula regarded as Europe’s largest regeneration project, will see an investment of £8 billion to create an important, riverside community by 2032 bringing new homes, 48 acres of public space and creating 12,000 jobs.